What's in the jar

Five ingredients you can name. Not thirty-five you can't.

Drag to compare a short, honest ingredient list with a typical conventional moisturizer. Simpler isn't a gimmick — it's the point.

Our formulaTypical conventional moisturizer

ingredients you can name

Grass-Fed & Finished Beef Tallow— Mirrors your skin's own oils.
Organic Extra Virgin Olive Oil— Squalene & oleic acid soften the barrier.
Organic Golden Jojoba Oil— A liquid wax close to your skin's sebum.
Organic Fir Needle Essential Oil— A grounding, woodsy note.
Organic Lavender Essential Oil— A familiar, calming botanical.

20–35

in a typical conventional moisturizer

Water / Aqua— Filler base
Glycerin— Humectant
Cetearyl Alcohol— Thickener
Caprylic/Capric Triglyceride— Emollient
Dimethicone— Silicone
Butylene Glycol— Solvent
Glyceryl Stearate— Emulsifier
PEG-100 Stearate— Emulsifier
Cetyl Alcohol— Thickener
Stearic Acid— Stabilizer
Carbomer— Texture gel
Triethanolamine— pH adjuster
Xanthan Gum— Thickener
Acrylates/C10-30 Alkyl Acrylate Crosspolymer— Texture agent
Sodium Polyacrylate— Texture agent
Isopropyl Myristate— Emollient
Mineral Oil— Occlusive filler
Synthetic Beeswax— Texture wax
Polysorbate 20— Emulsifier
Caprylyl Glycol— Conditioner
Hexylene Glycol— Solvent
Fragrance / Parfum— Synthetic fragrance
Phenoxyethanol— Preservative
Ethylhexylglycerin— Preservative
Sodium Benzoate— Preservative
Potassium Sorbate— Preservative
Methylparaben— Preservative
Propylparaben— Preservative
Diazolidinyl Urea— Preservative
DMDM Hydantoin— Preservative
Disodium EDTA— Chelator
BHT— Antioxidant stabilizer
Tocopheryl Acetate— Synthetic vitamin E
Citric Acid— pH adjuster
Titanium Dioxide (CI 77891)— Colorant
Mica— Colorant

Simpler ingredients. Skin-recognized fats. Nothing you can't pronounce.

See the full ingredient story

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ingredients you can name

Grass-Fed & Finished Beef Tallow— Mirrors your skin's own oils.

Organic Extra Virgin Olive Oil— Squalene & oleic acid soften the barrier.

Organic Golden Jojoba Oil— A liquid wax close to your skin's sebum.

Organic Fir Needle Essential Oil— A grounding, woodsy note.

Organic Lavender Essential Oil— A familiar, calming botanical.

in a typical conventional moisturizer

Water / Aqua— Filler base

Glycerin— Humectant

Cetearyl Alcohol— Thickener

Caprylic/Capric Triglyceride— Emollient

Dimethicone— Silicone

Butylene Glycol— Solvent

Glyceryl Stearate— Emulsifier

PEG-100 Stearate— Emulsifier

Cetyl Alcohol— Thickener

Stearic Acid— Stabilizer

Carbomer— Texture gel

Triethanolamine— pH adjuster

Xanthan Gum— Thickener

Acrylates/C10-30 Alkyl Acrylate Crosspolymer— Texture agent

Sodium Polyacrylate— Texture agent

Isopropyl Myristate— Emollient

Mineral Oil— Occlusive filler

Synthetic Beeswax— Texture wax

Polysorbate 20— Emulsifier

Caprylyl Glycol— Conditioner

Hexylene Glycol— Solvent

Fragrance / Parfum— Synthetic fragrance

Phenoxyethanol— Preservative

Ethylhexylglycerin— Preservative

Sodium Benzoate— Preservative

Potassium Sorbate— Preservative

Methylparaben— Preservative

Propylparaben— Preservative

Diazolidinyl Urea— Preservative

DMDM Hydantoin— Preservative

Disodium EDTA— Chelator

BHT— Antioxidant stabilizer

Tocopheryl Acetate— Synthetic vitamin E

Citric Acid— pH adjuster

Titanium Dioxide (CI 77891)— Colorant

Mica— Colorant